How can I help you?

Create a Product Strategy

Every action requires a plan! I am here to help you come up with it, and most importantly execute it. I begin with a discovery phase, involving thorough research, stakeholder workshops and competition analysis. I immerse myself in the world of your business, bringing with me my design thinking knowhow, and aid you in shaping and achieving your business goals.

Design a Digital Product

Exceptional User Experience (UX) and User Interface (UI) are at the core of every successful digital product, be it web applications, mobile apps or multi-platform digital experiences. I create intuitive, functional and engaging products, carefully crafted with your brand’s personality and customer satisfaction in mind. From the information architecture, to the wireframes, all UI process and prototype creation, I validate every step of the way to ensure that the end result matches of the business and customers needs.

Digital Presence

I bring my Graphic Design skills and Digital Marketing experience to create landing pages, integrated ad campaign social media, to email, to web banners, and paid media, I produce original, engaging visual to meet my client’s goals and move their brand forward.


I worked with Simona in the redesign of our website's UI/UX. It was easy to work with her as she helped to implement our vision. We were very pleased with the final product. Highly recommended and I plan to work with her again as our technology needs evolve.
Kiril Gurbetov
Digital Marketing Manager, Huawei
Simona is a talented designer and she is very well-versed in both visual UI design and branding. On top of that, she has strong workflows that allows us to work in a fast, easy and efficient way. I highly recommend her knowing that she will be an asset to anyone she works with.
Martina Todorova
Brand Manager, A1
Working with Simona was enjoyable. Her ability to translate abstract ideas into clean and attractive designs is invaluable. She was available and asked pointed, thought provoking questions during design ideation discussions. Overall we enjoyed working with Simona and highly recommend her professionalism and design abilities.
Kamelia Besova
Team Lead, A1