Hi, I’m Simona!
A Senior Product Designer with 15 years of experience designing complex digital products across fintech, logistics, telecom, and e-commerce. Currently at U.S. Bank I lead design for a Global Treasury management platform used by enterprise clients.
My work sits at the intersection of research, strategy, and craft. I use Object-Oriented UX methodology to bring structure to ambiguous problems and alignment to cross-functional teams before a single screen gets designed. I’ve published on this approach and hold certifications in Design Thinking, OOUX, User Research, and Product Strategy.
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Have a question about my experience, my process, or a specific project? My AI voice assistant can answer – trained on my work, my methodology, and my career across fintech, climate tech, and telecom.
Work that reached millions
At A1 Telecommunication, I designed web and mobile experiences used by over 6 million customers – across e-commerce, self-service portals, fraud prevention, and mobile-first product flows.
At UPS, I led end-to-end SaaS design across web, mobile, and desktop – from discovery through delivery – for complex, data-driven logistics tools used by teams worldwide.
At U.S. Bank, I drive the design vision for a Global Treasury management platform. I facilitate discovery workshops, influence the annual product roadmap, and lead design across multi-quarter enterprise initiatives where alignment across product, engineering, and stakeholders is everything.
My work
My career began in Europe and has taken me across two continents, multiple industries, and every stage of the product design process – from zero-to-one research to scaling enterprise platforms. Below is a selection of case studies. Each one shows how I think, how I work with teams, and how design decisions connect to real outcomes.
If you’d like to talk about an opportunity or project email me at simona@simonaux.com
Structure before screens
Before wireframes or prototypes, I invest in understanding the full picture – facilitating discovery workshops, mapping customer journeys and ecosystems, and using Object-Oriented UX methodology to define the structural foundation a product needs before any interface gets designed.
This early work – the research, the alignment, the systems thinking is what separates products that hold up from ones that get redesigned six months after launch.
What I bring to a team.
User research
Product strategy
Object oriented UX
I start every project by understanding the people who will use it. That means interviews, field studies, surveys, competitor analysis, and synthesis – not to check a box, but to make sure the product is solving a real problem in the right way.
I work at the ecosystem level: mapping how products, touchpoints, and journeys connect across an organization and orchestrating experiences that feel coherent end-to-end. When each piece of the ecosystem knows its role, the whole performs better than the sum of its parts.
I use OOUX methodology – specifically the ORCA method – to define the structural foundation of a product before any interface is designed. This means fewer surprises late in development and more coherent experiences for users.
Wireframing &Prototyping
Usability Testing
Visual & Brand Design
From rough sketches to polished interactive prototypes, I translate research and strategy into something a team can test, iterate on, and build from – quickly and with confidence.
I design and run moderated and unmoderated usability studies, heuristic evaluations, and 5-second tests. The output is always actionable: specific findings, prioritized recommendations, and a clear path forward.
Strong UX needs strong execution. I bring an eye trained in fine arts and brand management to the visual layer – typography, hierarchy, color, motion – so the product works and looks like it means business.
What people say
I’ve been fortunate to have worked with great companies and teams. Here are some testimonials about our collaboration.
If you’d like to talk about an opportunity or project email me at simona@simonaux.com
Resources
I get asked out about design tools, UI and UX tips and recommendations, so I decided to compiled a list of links and resources for beginners and curious.
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