About Me

I am a designer who loves to draw, and an artist, who loves to think.

Hi, my name is Simona. I have over 10 years of Graphic Design experience and 3+ years of UX experience across multiple industries included newspaper, e-commerce, advertising agency and Telecom. I specialize in product strategy, UX and UI design, prototyping, brand experience.

4 Countries
50 Projects
150 Return of Investments

My Story


UI/UX & Design Consulting

Self Employed
  • UPS® marketing and corporate communication design for B2C/B2B
  • Help companies stand out in the marketplace with product design, landing pages, websites, mobile apps, and marketing materials such as ads, brochures, flyers, catalogs, and packaging design


UI/UX Designer

A1 Bulgaria - Telecommunication Company
  • Designed web and mobile solutions used by over 6 million customers
  • Launched over 20 large projects ranging from e-commerce features to portals, special responsive landing pages, and micro websites
  • Conducted focus groups, tests, and used different research methods to gather user insights for prioritizing and improving product features
  • Created buyer personas and customer journey maps
  • Designed low and high fidelity wireframes and interactive prototypes
  • Participated in the creation of the overall company product strategy
  • 2015

    Graphic Designer

    Mtel Bulgaria - Telecommunication Company
    • Designed over 500 advertising and corporate marketing materials for print, web, mobile, and television
    • Ensured visual consistency of the brand across various touch points Lead high-stakes projects intersecting business and sales goals with customer experience and corporate image
    • Created and maintained brand guidelines


    Graphic Designer

    S360 - Advertising Agency
    • Designed advertising materials across multiple platforms for a wide range of industries and clients in a fast-paced agency environment
    • Managed multiple projects while meeting tight production deadlines

    Graphic Designer

    DUMA - Daily Newspaper
    • Designed page layouts while working with copy editors, story editors, advertising departments, and print operations
    • Prepared advertising pages, edited photos, and finalized files for printing and color separation

    2013 - 2015 Master Degree of Advertising and Brand Management
    New Bulgarian University, Bulgaria

    2002 - 2007 Bachelor Degree of Fine Art
    South - East University, Bulgaria

    2019 - Design Thinking
    2018 - UX/UI Upskill
    2017 - Digital Marketing Masterclass